Selections from Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All by Jim Collins and Morten Hansen:

 “We cannot predict the future. But we can create it…we can be astonished, confounded, shocked, stunned, delighted, or terrified, but rarely prescient … life is uncertain, the future unknown. This is neither good nor bad. It just is, like gravity. Yet the task remains: how to master our own fate, even so.”

Great by Choice - Jim Collins“…10Xers shine when clobbered by setbacks and misfortune, turning bad luck into good results. 10Xers use difficulty as a catalyst to deepen purpose, recommit to values, increase discipline, respond with creativity, and heighten productive paranoia. Resilience, not luck, is the signature of greatness.”

“…it’s what you do before the storm comes that most determines how well you’ll do when the storm comes. Those who fail to plan and prepare for instability, disruption, and chaos in advance tend to suffer more when their environments shift from stability to turbulence.”

“Every 10Xer we studied aimed for much more than just “becoming successful.” They didn’t define themselves by money. They didn’t define themselves by fame. They didn’t define themselves by power. They defined themselves by impact and contribution and purpose.”

“We’ve found in all our research studies that the signature of mediocrity is not an unwillingness to change; the signature of mediocrity is chronic inconsistency … 10Xers reject the choice between consistency and change; they embrace consistency and change, both at the same time.”

“…if there’s one overarching message arising from more than six thousand years of corporate history across all our research…it would be this: greatness is not primarily a matter of circumstance; greatness is first and foremost a matter of conscious choice and discipline.”

“Very few people predicted the 2008 financial crisis. The next Great Disruption will come, and the next one after that, and the next one after that, forever. We cannot know with certainty what they’ll be or when they’ll come, but we can know with certainty that they will come.”